New understanding of a smile or subliminal suggestion?

I was looking for a heart rate monitor thing. I'm getting fat and apparently if you go over a certain rate, the blood speed is too fast and not enough oxygen gets to the tissue and you need oxygen to promote the breakdown of fat. So..
Looking here:

ARGOS

I saw that watch thing. Notice the time. Yes, 10:10, the smiley face of analogue watches and clocks on all 12 hour based time pieces. Except, does it really work on a digital display? Maybe subliminally it does...

Oh I feel all manipulated and clammy...